The second day of the conference focused on the big digital question. Delegates were given the opportunity to share their own digital development ideas and discuss new and emerging challenges.
Executive Director of INSP, Lisa Maclean, introduced the theme of the day before external speaker Christoph Knorn, from award-winning international design and technology agency CONRAD CAINE, gave a talk about the shift in publishing from print to digital.
|Christoph Korn from the design and|
technology agency CONRAD CAINE.
The second panel discussion then got under way. With the day’s theme in mind the question discussed by panellists was: “how do street papers survive in the digital age?”
|The panellists discussed the (digital)|
future of street papers.
Among trials discussed by the panel – chaired by Sean Condon, Executive Director of Megaphone (Cananda) and Co-Chair of INSP’s partner network, NASNA – was the INSP digital street paper pilot.
The pilot scheme involved customers being able to get a digital copy of The Big Issue in the North (UK) for their smart phone by buying a QR code from vendors, maintaining the interaction between vendors and the public. Therefore, vendors will sell access to content rather than just pure content.
|Sean Condon of Megaphone (Canada).|
|John Bird (The Big Issue UK).|
The innovation exchange saw street papers sharing brand new, innovative ideas to help generate extra income and awareness.
The Magazine Street Roots (USA) for example, used Twitter to document 24 hours in the life of a homeless person, giving a first hand account of how it feels.
|Jo Tein (Hempels, Germany).|
Hempels (Germany) discussed their work with prisoners. Long term prisoners in the penal institution take part in writing workshops with finished articles then published in Hempels, giving readers a unique insight into life both in and out of prison while also helping prisoners to learn new skills.
|Dirk Meerkotter (The Big Issue South Africa).|
|Michael Vogel (Zeitschrift der Strasse).|
The Dutch papers Z! and Straatnieuws found a way to share resources and cut production costs by 25% with a joint collaboration. They were able to secure the existence of both papers with this new model and can now use their combined funds to focus on new projects, such as a national glossy street paper and a street paper designed for a younger audience.
While the street paper model faces a unique problem in the shift from print to digital there was no shortage of potential solutions on show.