28 January 2011

PRESS RELEASE: Prince William story boosts street paper sales worldwide

"Street newspapers inspire me", wrote Prince William in his personal message for the Street News Service. Four words that made an impact in the lives of thousands of homeless vendors around the world.

The exclusive article, by-lined HRH Prince William of Wales, featured on front pages of street papers from the UK to France and from the USA to Japan. In the UK alone, vendors sold 70,000 extra copies, putting an impressive £70,000 more profit in the pockets of vendors on the streets of England, Scotland and Wales. The story contributed directly to their well-being in the cold and snowy weeks before Christmas.