This is a new campaign launched by Swedish street paper Faktum in collaboration with ad agency Forsman & Bodenfors. Thanks to them, you can now “book” ten sites where homeless people might sleep in Gothenburg, Sweden for $10 a night just like any other hotel room. The booking fees will go towards the work of the paper that helps homeless and marginalised people.
Looking at these dilapidated, wet and cold spots as hotel rooms, you realise this is nonsense: why would you want to stay in a “room” – it’s merely an old, smudged and bare mattress- right under the football stadium benches? No one does, you might say and so do the rest of us.
Book it for yourself or as a gift. It’s up to you. Support the campaign and help people get out of these places. You can make booking via their website in Swedish or English.